Tits 'n All Lingerie by Lennon Gabriel 💖

Lingerie brand Tits'n All is about to launch later this year, celebrating everything see-through, pastel, glamour and glitter. And? It's affordable! With a price point of 20$ to 32$ for bras and 8$ to 15$ for underwear, designer Lennon Gabriel created a fun lingerie collection with key pieces that belong into every female millennial's wardrobe. The online store is set to open later this year, however, pieces can already be ordered by e-mail: lennon@titsnall.com

We asked Lennon how she got into designing lingerie...

“As a student at Parson’s School of Design, summers can easily result in a little too much online shopping. Last summer I was searching for a bralette that I had seen on Instagram, but when I finally found it, sadly, it was $120!

I thought to myself, “why are these bralettes marketed to young women in their late teens and early twenties with such high price tags?” This was the “aha” moment for me.

After my “aha” moment, I went to the fabric store, intent on recreating the bralette I spent hours trying to find. The first Tits 'n All bra was made with a hot glue gun! Proud of my crafty creation, I posted a photo on Instagram with the caption "Tits 'n All," a phrase my mom frequently uses when she thinks I'm dressed too provocatively. "Put away your tits 'n all!" The feedback on the bra and the caption was overwhelming. And so Tits ‘n All was born.

My name is Lennon Gabriel and I am the designer/co-owner of Tits ‘n All.

I created an Instagram account and began producing more styles; this time held together with fabric glue. Lured by the opportunity for easy money, I met with a manufacturer in LA which lead me to discover that nothing in the fashion industry happens overnight. I realized that I could not do everything on my own, and I decided to look for a business partner.

I spoke to a few people, and while they were all highly qualified, none of them connected with the concept of the brand. I needed someone who could help me further develop the vision to create an affordable, yet trendy and desirable brand.

When I met Claudia Lampert, a recent Master of Business Administration graduate from the University of Southern California, who happened to have South African parents just like I do, I knew immediately that she was the one to help relaunch Tits 'n All as a lingerie and loungewear brand with a clear message for bold, trend-seeking women looking to stand out and celebrate their authentic femininity.”